I’ve spent a decade in the marketing industry helping brands magnetize clients towards them with unique brand positioning. While running a digital creative agency, my outlet for ideas and a recharge was always fitness.
I snagged a few certifications and eventually became the Global Director of a billion dollar fitness franchise. My whole role was about coaching trainers and studio owners to run a successful fitness business.
But coaching is always better when you have boots on the ground. So we opened 5 fitness studios in Las Vegas!
When COVID hit, I saw so many trainers branch out on their own with immense skills but struggling with the business end of the industry.
"This course has been an absolute game changer for my business. I have systems and tools, I am consistently bringing in new clients, and the done-for-you resources made this so simple to implement.
I'm so happy that I took the plunge and invested in myself and my business."
"Riley has empowered me to create and design the business of my dreams through her sound and practical fitness business mentorship. She has given me the confidence to serve from a place of authentic savageness."
"This is a hardcore badass bootcamp where I stepped into my power as CEO, and formed lifelong friendships. Riley is a living example of what it looks like to to do extraordinary work, and to really advocate for people! I feel like a butterfly emerging in my full engagement, curiosity, and undeniable value!"
"Besides the immeasurable amount of information, guidance, and support she provides, Riley goes above and beyond to ensure you get the absolute most value out of the bootcamp as possible.
If you want to achieve expansion and prosperity, and grow your dream business confidently, I guarantee Riley will help you get there."
I’m giving you the dirty deets on what it takes to truly be the Rebel Boss of your fitness brand. You will become laser focused on your why, your responsibilities, and how to plan for your success. From a decade of owning businesses and managing teams, I’m spilling the tea on the mindset and actions needed to be unstoppable.
Let’s be honest, the fitness industry is crowded AF. I’m going to teach you how to find, cultivate, and communicate your unique X factor to stand out among the crowd. We will discover your unique selling proposition, find your perfect client, and increase your brand trust so that everyone knows you’ve got the goods.
This module will completely change how you approach leads in your business. I’ll teach you how to move leads through the stages of decision making from a cold stranger to red hot and ready to buy. And if you’ve ever asked, “how often should I be reaching out to these people?” I’ve got you covered with a full outreach strategy.
Chances are, you’re leaving money on the table right now. In this module I’m going to teach you how to pick that low hanging fruit so that even if you don’t reach out to a single new person today, you’ll have more money flowing in. Let me show you where those pockets of cash are in your fitness business and give you the tools to fill yours.
If you’ve been haphazardly posting and scrolling online to get more leads, we’re going to change that. We’ll optimize your profiles making it easy for leads to come to you, set your digital strategy, and talk about the other platforms you’re likely not using yet.
Somewhere along the way content creation became a part time gig. But you don’t have time for that! Let me free you up with the perfect content strategy to take you time and effort. Build month’s worth of content in hours not days, and use these strategies to make sure your posts serve a purpose, not just look pretty.
Ok team, here it is. Your step-by-step guide to launching facebook, instagram, and google ads. If you’ve ever wanted to step up to the big leagues and got absolutely overwhelmed by the tech and troubles of paid ads, I’ve got you covered. By the end of this module you can have your digital billboard up for the world to see.
If your fitness membership is only singing in one note, people are going to get bored and leave. This module will help you create your signature programs and monthly challenges to maintain an engaged audience that wants to bring their friends.
When did we start putting all of our eggs in the social media basket? As an owner of five brick & mortar fitness studios, I know that traditional and grassroots marketing works. In this module I’m teaching you how studios open with 300 members before they’ve even unlocked their doors, so that you can get in on that action too.
I’m all about taking simple actions that lead to big results. If you’re tired of working hard to gain one client at a time, then this module is for you. We’re talking big swing high leverage opportunities that will lead to a windfall of members in your fitness business.
All these goods and it keeps getting better!
Stopped seeing your love of fitness as a sacrifice to your big picture revenue dreams?
No longer just had 8-12 people on your zoom classes?
You didn’t have training gaps in your schedule?
You stopped taking what you could get in terms of clients?
Didn’t stress about finding new leads ON TOP of everything else that you need to do?
Made your passion an insanely profitable fitness empire.
Had new faces in your packed classes every day.
Trained classes and clients around YOUR schedule, not theirs.
Worked with the clients that you like best because you aren’t desperate
Have a flawless system for bringing in new leads every week so that your funnel is full and your membership is packed.
A: You will get instant access to your course log in and an invitation to the Facebook group via email. You can literally start growing your business T.O.D.A.Y
Forever! And even better, for the next two years, if any new hot tips or apps come onto the scene, I will add a module and send you an email. You basically just added a lead strategist to your team…
If you actually do what’s in this course, absofreakinglutely. For most trainers, the lifetime value of a client is $600 (~$120 a month for 5 months). That means if you get just one client, this course pays for itself. And clients come and go, but knowledge is forever.
Beyond that, I’ve packed this course with so many done-for-you materials that if you were to piecemeal hire a copywriter, designer, marketing strategist, business consultant to create these things you would easily be spending over $10,000.
Literally impossible. Or you just didn’t do the course.
We want you to be thrilled with your purchase, so we offer a 14 day money back guarantee. To get a refund you must submit proof that you’ve completed over 70% of the course videos, workbook, and examples of the implemented program teachings. If you request a refund without the coursework, you will not be granted a refund. We will not provide refunds for purchases made more than 14 days following the date of purchase. After 14 days all payments are non-refundable and you are responsible for full payment of the fees for the program regardless if you complete the program.